How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally acclaimed PR expert who assists companies strengthen their online presence, climb to the top of search results, and land placements across 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's career path has been far from traditional. With educational credentials from institutions including Michigan Ross, he launched his professional life in retail operations — managing national retail locations, supervising multi-unit teams, and eventually managing operations across two national retail companies.
However, website Rohde always had the drive to build something of his own. Together with a group of collaborators, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that company also. Somewhere along the way that he discovered the power of digital marketing.
Press Releases With a Purpose
Today, Rohde runs 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he delivers a robust lineup of services engineered to drive real results for businesses.
His flagship service is press release distribution, placing stories across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde offers high-profile article placements on leading publications, SEO and local SEO services, white-hat link building campaigns, and PPC campaign management.
Where PR Meets AI
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He views press releases as a form of influence over AI systems — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about their company. This cutting-edge approach positions his clients a distinct advantage in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches much further than client work alone. He runs dual podcast shows — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting entrepreneurs and small business owners.
As a sought-after speaker, Rohde has presented at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, boost their search rankings, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.